It provides meaningful analytics to optimize advertising content, making it more relevant and engaging for the customers in proximity to a screen at any given time. that features real-time capture of consumer engagement and demographics. For brands looking to leverage their investment in sustainably-focused video content and amplify their messaging, please contact in 2017, The Westfield Network is one of the largest digital out-of-home networks in the U.S. EVER GREEN provides that opportunity to showcase their sustainability efforts continuously throughout the year,” continued Miller.ĮVER GREEN officially launched on Earth Day, April 22 nd and can be seen on The Westfield Network throughout the company’s U.S. While Earth Day is a timely reason to celebrate this program, we want to acknowledge the work that brands are doing all year round. “This initiative is especially important to us because it aligns with URW’s broader commitments to environmental sustainability and our Better Places 2030 strategy.
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From there, this creative is showcased across the full media network, ensuring that the brand’s messaging reaches audiences directly and can also be shared on social media. This includes end-to-end production of video assets that highlight their sustainability messaging, complete with a call-to-action (CTA) that encourages audiences to engage with the content directly.
When brands like H&M commit to working with URW on content programs like EVER GREEN, they can expect a seamless, turnkey process. “EVER GREEN allows brands to tap into our audience and provides an additional platform to amplify their sustainability messaging and drive greater awareness for and engagement with their corporate responsibility initiatives.” We understand how important sustainability is to so many and wanted to develop a platform dedicated to raising awareness for these causes,” said Loren Miller, SVP, US Media & Strategic Partnerships, URW. “EVER GREEN was created with our brand partners and consumers in mind. EVER GREEN is an actionable video content segment featured on The Westfield Network and is designed to highlight brands’ sustainability efforts. LOS ANGELES-( BUSINESS WIRE)-In celebration of Earth Day, Unibail-Rodamco-Westfield (URW), the premier global developer and operator of Westfield shopping centers in the U.S., announced their newest digital franchise, EVER GREEN.
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